“However, after the bitter and dramatic events in the summer and autumn of 1940, the MOI launched its Anger Campaign and British propaganda took a more drastic approach by emphasising the brutality of Nazi rule.” “The MOI had initially decided that ‘truth’ should be the main weapon with which to attack the enemy in the minds of the public,” writes Welch. One of them went by the title of the “Anger Campaign”. The posters, pamphlets and films included in Persuading the People reveal the range of approaches the MOI used throughout World War Two. For example, the document talks about appealing to the instinct of the masses rather than to their reason, and stresses the importance of building on slogans and the need for repetition.” Not only that, but they appeared to endorse some Hitlerite propaganda principles. In Persuading the People, published by the British Library, Welch writes: “interestingly, reveal that those who drafted the secret document were familiar with Hitler’s view on propaganda published in Mein Kampf (‘My Struggle’). a Chinaman thinks every foreigner a cunning person who is prepared to use a concealed gun should wiliness fail”. A report commissioned by Chatham House in 1939 established 86 ground rules for doing so, such as “propaganda should fit pre-conceived impressions, e.g. That didn’t stop the MOI relying on tried and tested techniques to manipulate public opinion. “He laid down two fundamental axioms for the balance of the war: that news equated to the ‘shock troops of propaganda’ and that propaganda should tell ‘the truth, nothing but the truth and, as near as possible, the whole truth’,” says Welch. Former Director General of the BBC John Reith was appointed Minister of Information in 1940.
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